Objectiv

Objectiv

Open-source product analytics infrastructure with a generic event taxonomy.

Teams

Objectiv

caters to:

Data Engineering
Product
Marketing
Growth

What need does

Objectiv

fulfill?

Objectiv helps data teams collect validated user behavior data that’s clean, well-structured, and consistent. As a result, data models built on one company's data set can be deployed and run on another.

What are the core features of

Objectiv

?

  • Collect validated user behavior data with a generic event structure
  • Feed data directly into your data warehouse 
  • Run pre-built models off the shelf to speed up data projects
  • Reuse and share any model between teams, products, and platforms
  • Use pandas-like modeling on the full SQL dataset
  • Convert models to SQL with one command to feed data consumers from a single source of truth

What are the benefits of using

Objectiv

?

  • Spend less time on preparation for modeling by collecting higher quality data 
  • Run advanced analyses faster by reusing (parts of) models built by others
  • Avoid data duplication by sending data directly to your data warehouse
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