Iteratively
A data collection and governance tool that enables data teams to capture clean, consistent customer data they can trust (acquired by Amplitude).
Teams
Iteratively
caters to:
What need does
Iteratively
fulfill?
Iteratively enables teams to define, track, and validate their analytics tracking to address a problem that is far too common — a lack of trust in available data.
Product and growth teams can use Iteratively’s UI to collaborate on their tracking plan and ensure that everybody knows exactly what customer data is collected, what it looks like, and where it comes from. Data teams can then instrument analytics using code generated based on the tracking plan as well as automate quality assurance.
The data collected via Iteratively can be synced to Segment and a handful of third-party tools. Iteratively has been acquired by Amplitude.
What are the core features of
Iteratively
?
- A visual interface to create tracking plans
- Developer tools that ensure accurate data collection
- Automated QA and privacy controls
What are the benefits of using
Iteratively
?
- Everybody can see what data is collected and can contribute to the tracking plan
- Enforced taxonomy results in accurate data collection which builds trust in the data
- Engineers are able to easily instrument what is expected without back and forth
