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Census
A Reverse ETL tool (also referred to as an Operational Analytics tool) to sync customer data from a data warehouse to sales, marketing, and support tools.
Teams
Census
caters to:
Data
Operations
Data Engineering
Growth
Marketing
Sales
What need does
Census
fulfill?
Census makes data from the warehouse available in the tools used by sales, marketing, and customer success teams, enabling them to provide personalized experiences to prospects and customers.
Data teams can integrate dbt to repurpose their existing models or create new ones using SQL and keep them in sync with third-party tools that Census offers destination integrations with.
In essence, Census replaces the need for a CDP and makes the data warehouse act like one.
What are the core features of
Census
?
- SQL editor
- Scheduled and continuous syncing options
- Integration with dbt
What are the benefits of using
Census
?
- Leverage existing data models that power analytics
- Use SQL instead of writing custom scripts to move data
- Go beyond analysis and act upon the insights via data-led customer experiences
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Census
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