Calixa
A tool to understand user behavior, build segments of accounts and users, as well as take action by triggering events and workflows in external apps.
Teams
Calixa
caters to:
What need does
Calixa
fulfill?
Calixa enables various teams at SaaS companies to keep track of users and accounts that perform key events while using the product as well as set up alerts to be notified on Slack or via email when a user or an account enters or leaves a predefined segment.
It pulls data from third-party apps, event feeds, and the data warehouse and turns the data into comprehensive views of customers.
Additionally, teams are able to set up automated workflows to trigger predefined actions such as Refund Charge, Extend Trial, and Create Opportunity (on Salesforce) based on user behavior.
Calixa integrates with Segment to ingest data and one can get started without engineering support.
What are the core features of
Calixa
?
- User and Account segmentation
- Readymade metrics
- Alerts and Actions
What are the benefits of using
Calixa
?
- Identify and track users and accounts that perform key events in your app
- Proactively reach out to users who need help
- Act upon the data by triggering actions and workflows based on product usage data
